LONGBOAT Enterprises


Bruce Weiner, Founder and Chief Executive Officer

As founder of Longboat Enterprises, Bruce Weiner has earned recognition as a high-energy, results-driven executive.

After receiving a B.A. degree from Washington and Jefferson College and a J.D. degree from the University of Kentucky, Bruce joined the national accounting firm of Price Waterhouse as a tax consultant. He gained valuable experience in finance and law, but he was attracted to a more entrepreneurial path, and left to head up sales and marketing at his family’s business, Airway Industries, Inc.

Airway Industries, Inc., was started in 1919 by Bruce’s grandfather, a new immigrant to the U.S., and was the manufacturer of Atlantic Luggage and other private label products. In 1979, Bruce joined the leadership of the company, which was beginning to understand the opportunities that existed in international sourcing and supply. In his tenure at the company, Bruce led the import, product development, marketing and sales teams.

His experience with Airway led him to recognize an opportunity to sell other sourced goods in the retail market. In 1984, he started Leed’s Business Accessories with his partner, Tom Bernstein. The company grew to $25 million in sales in six years through the sale of business-related items to big box retailers. In the quest to differentiate, Leed’s modified its sales strategy and began selling in the promotional products and advertising specialties market. The dynamic Weiner/Bernstein team grew the business to annual sales of more than $100 million over the next decade.

While running Leed’s, he purchased Airway Industries and brought in partners to run the business.

Upon the recapitalization of Leed’s through a leveraged buyout in 2000, Bruce launched Longboat Enterprises as a family office and investment management firm, and has developed the business into a conglomeration of varied companies and strategic investments.

Bruce and his wife Susan also are responsible for founding two Pittsburgh-based non-profit organizations. Tickets for Kids (TFK) Charities and The Weiner Family Foundation. TFK, now an independent 5013c, is dedicated to enriching the lives of low-income and at-risk children and their families through inclusion in a variety of activities and events that are a source of both entertainment and inspiration. The Weiner Family Foundation is a family-run non-profit organization that provides funding to various local charities with an emphasis on children, cultural events, education and the Jewish community.

Bruce Weiner

Founder and CEO

Josh Weiner, Principal

Josh joined Longboat in October 2016 in the role of Principal.

Josh leverages his broad corporate and entrepreneurial experience to arrive at creative, results-oriented solutions in all facets of business. In his current role at Longboat, he focuses on developing and refining business strategy among the company’s holdings, as well as investment due diligence.

Josh began his career with an entrepreneurial pursuit, founding the first importer and distributor of American craft beer in Mainland China. He led the business through a period of dynamic growth, expanding the brand presence to five cities and several major retail chains. Upon selling the business and returning to the U.S., Josh held senior marketing positions with Bryant Christie Inc. and Ste. Michelle Wine Estates in Seattle, Washington. In these roles, he led the strategy and implementation of a diverse group of trade and consumer marketing programs throughout the world. This included launching innovative campaigns to promote U.S. cranberries in China, Champagne cocktails in the U.S., and Washington State wine in Scandinavia.  He has gained recognition as an accomplished international marketer and has spoken extensively on how to develop effective global export strategies.

Josh holds a J.D. degree from the University of Kentucky College of Law and completed his international law coursework at the Temple University Law Center in Tokyo, Japan. He is licensed to practice law in Washington State. Josh earned his undergraduate degree in English from Vanderbilt University. He is proficient in Mandarin Chinese.

Josh Weiner


Michael Sundo, Chief Operating Officer

Michael joined Longboat Enterprises in April 2015 as its Director of Finance, becoming Chief Operating Officer in October 2016. 

Michael’s diverse background was built through management, accounting, and finance positions at PricewaterhouseCoopers, Millcraft Investments, Allegheny County Department of Human Services, Three Rivers Center for Independent Living, and the Jewish Healthcare Foundation.  In his roles, Michael formed abilities to understand how business operations should be considered with financial and legal implications. 

His foundation is built upon a robust work ethic that combines his accounting, finance, legal, tax, corporate, real estate, government, and nonprofit skills.  He has in-depth experiences in managing financial and accounting professionals, budgeting, financial modeling, monthly accounting closes and reporting, constructing and negotiating contracts, creating corporate and nonprofit tax structures, tax preparation, HIPAA compliance, successfully overseeing audits, grant management, quantitative analysis, reporting to boards of directors, and additional regulatory compliance.  Michael negotiated loans and constructed complex financial models utilizing New Market Tax Credits, Historic Tax Credits, TIF financing, state grants, and traditional financing for large Pittsburgh real estate projects. 

Michael holds a juris doctorate degree from Duquesne University School of Law and is licensed to practice law in Pennsylvania.  He also earned a Bachelor of Science in Business Administration as a triple major of Accounting, Accounting Information Systems, and Finance from Duquesne University.

Michael is a native of Pittsburgh and has provided pro bono legal advice and served on the Boards of Sarah Heinz House (associate), Ursuline Services, Mt. Washington CDC, Greater Pittsburgh Food Bank, and Cobblestone Homes.  Michael is involved in the Allegheny County Bar Association’s Bar Leadership Initiative, soccer league, and Real Property section. 

Michael Sundo

Chief Operating Officer